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Nexbone
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The backbone of your ad performance

Nexbone unifies spend, conversion, and creative data across channels so you can see what’s working, fix what isn’t, and scale profitably.

Nexbone turns messy ad data into clear weekly actions—so teams ship better creatives, make smarter bids, and prove impact.

All‑in‑one ad performance analysis

A single source of truth for spend, revenue, creatives, and experiments—built for marketers, analysts, and agencies.

Cross‑channel reporting

Normalize Meta, Google, TikTok, and more into one dashboard your team trusts.

Attribution & incrementality

Compare models, run lift tests, and understand what actually drove the sale.

Optimization recommendations

Automated alerts and next-step suggestions to improve ROAS, reduce CPA, and spot waste.

Signals. Insights. Action.

Built to answer the questions you ask every day—what worked, why, and what to do next.

Creative performance intelligence

Find winning hooks, angles, and formats—then spot fatigue before it hits results.

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Connect your ad stack

One‑click connectors for ad platforms, analytics, and commerce—no spreadsheets required.

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Teams, roles, and governance

Keep clients and stakeholders aligned with role‑based access, sharing, and audit trails.

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Real‑time anomaly alerts

Get notified when spend spikes, CPA drifts, tracking breaks, or a winner emerges.

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Why Nexbone stands out

We’re built to be the backbone of paid media: clean pipelines, transparent metrics, and insights you can act on in minutes—not days.

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Innovative ideas

Built with modern business challenges in mind

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Top-rated features

Only what you need, nothing you don’t

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Simple solutions

No fluff, just functionality

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01

Connect your channels

Securely connect ad accounts and analytics in minutes.

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Define KPIs & attribution

Choose the metrics that matter and align stakeholders on what success means.

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Optimize every week

Track experiments, review insights, and ship the next best move.

Insights for performance marketers

Practical guides, benchmarks, and deep dives to help you measure better and scale faster.

blog
14.05.2025
1 min

Why your ROAS changed overnight (and what to check first)

When ROAS swings, it’s usually tracking, attribution windows, or creative mix—not magic. Here’s a quick checklist to diagnose it fast.

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Ready to strengthen your ad backbone?

Get a demo of Nexbone and start turning ad data into decisions this week.